I Have Passed the Point of No Return

coffeehand I Have Passed the Point of No Return

It was not until this morning on my way to work that I realized I may be a coffee snob. I was walking to the subway with my roommate and as I was ready to walk past our neighborhood coffee joint, he asked, “Do you want a coffee?” My response was no. As I waited for him to come out all I could think about was, “I wonder when those beans were roasted?” and, “What coffee would I make once I got to work?”

What would it be? Kenya, Brazil, Sumatra or my special stash of Ethiopian Aleta Wondo. I turned down the coffee I used to love, a large coffee with milk and two sugars.

My discovery of specialty coffee was an eye opener. Citrus, berries, chocolate, honey and floral flavors all brought out of the coffee bean by the way each one were roasted. No need to add milk or sugar, freshly roasted, specialty coffees are sweet and creamy on their own. I think if most people tasted the coffee they drink on a daily basis side by side with the Kenyan coffee I am drinking right now, they might not ever go back either.

The more I think about it, I don’t think I am a coffee snob, I have just seen the light, or maybe it was just too much caffeine.

-Matt Russo

Spread the curd!
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33 Responses to “I Have Passed the Point of No Return”

  1. Bill Ferrell Says:

    I'm excited to see Artisanal branching out into coffee!

  2. Ashley Dunn Says:

    Matt…nice! I'd love to hear more…

  3. Khuong Says:

    If the coffee is as good as the cheese, I can't wait to taste it!

  4. jamie Says:

    I have also passed the point of no return!

    gotta love the magic bean.

  5. patrick Says:

    i have the urge to have you roast some coffee for me.

  6. Gary Russo Says:


    Glad to see you continue your life quest of pursuit of excellence. First it was Kentucky barbeque, then cheese and now coffee. NYC is lucky to have your skills.


    From Beijing China !

  7. colleen Says:

    looking forward to new some coffee recommendations from you!

  8. Crispin Says:

    Matt, Great news… But I have a few questions. We all got pretty deep in coffee beans at the Uptown Store around the time you were there. I love coffee but was really challenged by the espresso making thing. I really gave it my best shot (har, har, har..) but made very few really good cups; a little milk saved most of them. I like black coffee but found it very hard to get the quality flavors you speak of. I'm sure the beans were decent. How are you drinking coffee these days? Brewed? Shots? Can't wait to check it out. Great to hear from you. C.

  9. lisa Says:

    Welcome to the dark side my friend

  10. Song Says:

    i'd like to try some of that!

  11. Alex Says:

    haha well written! im glad your lovin your job!

  12. Mike Says:

    I wish I could come up there o grab a cup of that! Good work Bro.

  13. Vraja Says:

    that sound like something that comes from the saying "once you go black you never go back."

  14. lizzz Says:

    IM IN i want to try it matty! lets go coffee tasting. cant wait to see what you brew up

  15. Ryan Says:

    Looking forward to the day I wake up early enough to make you make me a cup of coffee. Sounds delicious. On a related note, Sync Sound Inc is looking for a new coffee supplier… chocolate and honey flavored coffee sounds much better than our current blend. I'm pretty sure it's a Colombian roast. Glad you're liking your new job!

  16. Katie Says:

    Sound great, Matt! Sometimes it's good to be a snob.

  17. Annie Says:

    Would love to try some! Any chance you can put together a "1/4 lb sampler" of all 3 beans to order?

  18. Jon Says:

    French Vanilla!

  19. Jon Says:

    I have some Dunkin Donut’s Coffee in my freezer from august. wanna trade?

  20. Lauren Says:

    How do I get a cuppa that coffee?

  21. Allison Says:

    I like coffee almost as much as I like cheese. Maybe even more so in the morning . . .

  22. juan miguel suarez Says:

    hey Matt: feel happy to undestant what caffein about?i love coffeee!!!!!!

  23. juan miguel suarez Says:

    oh my good i need my Caffeine!!!!!more coffe please

  24. Funter Says:

    I freely admit being a coffee snob. I got started on the good stuff when I was barely old enough to walk. No milk or sugar for that three-year-old; she preferred not to dilute her freshly ground Sumatra. Do you ship to Tennessee??? Keep us updated!

  25. Jack Wheat Says:

    Sounds like you've got some great coffee. Will need to try some. Bye-bye.

  26. CB Says:

    Coffee snob?!? Only way to be!

  27. Andrew W Curren Says:

    I've had plenty of $.99 Bodega Coffee, and enjoyed it, but once you open a sak of Ethiopian, Congo or some supple beans from Bali, it's tough to go back. Keep it up, I'll keep reading!

  28. DaveR Says:

    I can't wait to try some.

  29. Elisabeth Says:

    I'm not a huge coffee fan, but maybe I will be persuaded by the help of your expertise. Proud of you brother!

  30. Goto Says:

    Coffee snob isn't a bad thing.. It's like chosing a lexis over a toyota! I prefer roasted coffee beans, a pump of carmel and extra choolate drizzle, snob? Maybe, but it makes me happy! :) rock on coffee snob! We know what we like!

  31. Theresa Says:

    If your taste in coffee is as excellent as your abilities as a chef, then coffeelovers would be wise to follow your advice!

  32. Gerome Says:

    I wish I had the ability to be a coffee snob. My goal is to just not spill it on myself, but I do say you have encouraged me to try this amazing blend.

  33. M Says:

    Its just a coffee, but it could make your day :)

    Yes, I love coffee!